• Recruiting and advising in fashion, sports and lifestyle


Key Search Scandinavia is Scandinavia’s leading agency for professional recruitment in fashion, sport and lifestyle. Thank’s to our unique, comprehensive network we are guaranteed to match your organization with the best talent there is – no matter if you’re searching for key players in executive positions or a complete organisation to establish your brand on a new market.

We also assist investors and companies with consultations and analysis regarding corporation purchases, consolidations and reconstructions.

Key Search is managed by Fredrik Ågren, CEO and Inger-Mharie Lindén, recruiter. For international assignments we have long lasting, close relations with local partners in Europe, Asia and USA.

Key Search Scandinavia is Scandinavia’s leading agency for professional recruitment in fashion, sport and lifestyle

Why choose us?

Either if you are thinking recruiting or consulting will we offer you our long experience and good renomme´.

We are focusing on quality and long term trust and our goal is to make every project successful. We are also focusing on building long time relationships with our partners.

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What we do

Key Search Scandinavia ...…

… provides top notch recruitment for companies looking for the best talents – regardless if it’s executive positions or key players in buying, design, production, sales, marketing, logistics, e-commerce or HR.
… delivers, due to close partnership on local markets, the best possible condition for Scandinavian brands heading for international markets.
… supports international brands and retailers in building a local Scandinavian organization.
… possesses profound knowledge of the fashion business in Sweden and worldwide.
… holds a wide spread, unique and continuously updated list of candidates and business contacts at every level of the fashion industry.
… are deeply committed to find the ultimate candidate for you.

Our mission and vision

The personal meeting is our core value. Whether it’s a client meeting or a candidate interview we prefer to meet eye-to-eye, either at our office in the centre of Stockholm, or where you prefer.

Thanks to good, long lasting relations, a huge network and deep knowledge of every part of the fashion business, we have the best possible qualifications to identify the ultimate candidate for your recruitment – every single one hand picked by us. And just to be clear: big data bases is not our thing. We’ve practised data base systems before and find them to be ineffective and blunt as a tool.

At the moment we see a big increase in international assignments. On one hand we work with international companies establishing offices, shops and e-commerce in Scandinavia. On the other hand we support Swedish companies with their international expansion. For these missions we cooperate closely with local partners who possess essential knowledge about markets in Europe, USA and Asia.

This is us

Fredrik Ågren, CEO and founder

As a client, Fredrik Ågren will probably be the first person you meet at Key Search. He will also be your personal guide and contact through the assignment. In Sweden Fredrik is very well known in the fashion business. Before his long career in recruitment he’s held leading positions e.g. CEO, Sales Director and Marketing Director for companies like J. Lindeberg, Betty Barclay, Modeverket, Nautica, Atlas Design and KGF Collection.

Fredrik is an educated and qualified business coach. At Key Search he is our Client Director and personally recruits for executive positions. Due to his long experience in the fashion industry he has an impressing amount of Scandinavian and international contacts and relations.

”Clients working with us can expect a flying start. Our deep knowledge of the fashion business and the Scandinavian market makes us able to act fast and deliver first-rate results.”

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Inger-Mharie Lindén, recruiter

Although it was a passion for fashion that made Inger-Mharie head for the business it’s her curiosity in people that made her stay. During her 15 years of head hunting and recruiting she’s met thousands of applicants and she’s developed and nurtured a network that reaches every single part of the business. A background that makes her extremely skilled to find the right person for every commitment. Through the years Inger-Mharie has worked in sales, buying and as visual merchandiser. She was also co-funder of the Swedish recruiting company Modeverket. Inger-Mharie is educated marketing specialist. She mainly works with research and candidate interviews for positions in buying, sales, design and production.

”I’ve always been extremely interested in people, and people who work with fashion are generally creative and curious, which fills me with energy. For me personally it’s very important that we meet and treat clients and applicants equally. Our mission is to create long lasting relationships and someone who is an applicant today might be a client tomorrow.”

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Emma Seipel, recruiter

Emma Seipel is well educated within sales and has for over 20 years held positions within sales. For the last 15 years has she worked in the fashion industry for companies like Gant, DK-Company and Didrikson.
Emma has over the years established herself in the fashionbusiness and has a great network within retail, wholesale and e commerce. Emma har over the years educated herself and also held different courses within sales.
Emma is also an educated businesscoach.

”Humbleness and to be a good listener is for me a normality.”

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Stefan Wahlén, Senior Business Advisor

Stefan Wahlén is a dynamic, visionary, results-oriented leader with a strong track record of performance in high-paced organizations. He counsel’s leaders and leadership teams as they transform their organizations to enhance performance, organizational health, speed, and agility. He is also an expert on organizational design, corporate culture, leadership development, team effectiveness, capability building, and transformational change.

Stefan has more than 25 years of experience in the Sporting goods and Textile industry. He previously served as the European Managing Director at Californian outdoor manufacturer Patagonia. Prior to that, Stefan worked at the British heritage menswear brand Wolsey as Vice President of International Development and Sales. Stefan has served as Global Sales Director at performance wear brand Peak Performance and earlier in his career as Sales Manager for Nike Northern Europe. He also held several positions with Levi Strauss, including Country Manager for Sweden.

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Talked about KeySearch Scandinavia

”I’ve worked mainly with Fredrik and find him extremely knowledgeable in retail and very percipient in different situations. I’m also impressed that they can deliver so fast, and that’s probably because they have a huge network and don’t work with some old, dusty CV-archive. Anyone can identify qualifications reading a CV, but Fredrik and Inger-Mharie also have this awesome knowhow about personality, that makes them target exactly the right person for a job."

Tony Wester SEO, Scotch and Soda Norden AB .

”I have known, and worked with, Fredrik Ågren for more than 15 years. Throughout the years I have engaged a number of key positions in collaboration with Fredrik and his team. Fredrik holds a genuine interest in people and possesses a good ability so sense the philosophy and DNA of a company. As a result, the candidates that he suggests truly fits the position and the organization they are recruited for "

Tord Dyrssen, advisor and board member Svenskt Tenn, Happy Socks and The Rug Company.

”I have been working with the Key Search team for over 10 years having them recruit all from designers to buying, product developers to production. They look inside and outside the box and always bring me diversity. I can honestly say that we have found my most valuable team members through these recruitments."

Donna Bruns , Global head of Buying and Design SF Group, Better Bodies, Gasp.


Fredrik Ågren


+46 (0)70 215 01 17

Inger-Mharie Lindén


+46 (0)70 754 66 80

Emma Seipel


+46 (0)76 341 10 87

Mats Larsson

Senior Recruiter

+46 (0)72 7410028

Stefan Wahlén

Senior Business Advisor

+46 (0)705 59 00 70

Visiting address:

The Park
Sveavägen 98
113 50 Stockholm


Bruncronas väg 34
13934 VÄRMDÖ